Jun 02, 2025  
2021-22 College Catalog 
    
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MKT 242 - Marketing on the Web

Builds on the MKT 101  skills to learn effective strategies for marketing on the World Wide Web. Emphasizes evaluating the marketing effectiveness of Web sites, considering reasons for marketing on the Web, assessing the target audience, and gathering Web marketing data.

Co-requisites: NONE

Prerequisites: MKT 101  

Credits: 3(Lec: 3)


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