MKT 230 - Mkt of Service Businesses

Focuses on the unique marketing and management challenges that face those in service businesses. Topics include understanding services as a process, the degree of customer contact in a service business, and how consumers evaluate service businesses. Creating value for the customer will be reviewed by studying productivity, customer relationships, and handling complaints and recovery. Developing a service market strategy through examination of customer education and promotion is studied.

Co-requisites: NONE

Prerequisites: MKT 101

Credits: 3(Lec: 3)