MKT 115 - Retailing Management

Explores the field of retailing, and presents the requirements for successful retail store management, careers in retailing, store design and facilities, structure of the retail organization, retail personnel management, buying and pricing of merchandise, personal selling, sales promotion, customer services and retail store control. Other topics include consumer behavior, market segmentation, market research, retail financial managerial auditing, retail trends and technological innovations.

Co-requisites: NONE

Prerequisites: MKT 101

Credits: 3(Lec: 3)