FNH 210 - Hospitality Marketing & Sales

Hospitality Marketing and Sales defines and explores the role of marketing and its relationship to sales in meeting business outcomes in the hospitality industry. Provides an understanding of promotion, selling, and closing strategies. A marketing and sales based approach to meet customer preferences and service needs is explored. Included is social media and targeted marketing concepts and applications.

Co-requisites: NONE

Prerequisites: FNH 101

Credits: 3(Lec: 3)