AGB 121 - Agricultural Selling I

Introduces the role of selling in agribusiness, with a discussion on social and ethical issues. Emphasis is on the psychology of selling, including relating products and services to people’s needs and studying the basic steps of a sales call. Classroom role-plays, presentations and discussions are an integral part of the classroom environment.

Co-requisites: NONE

Prerequisites: NONE

Credits: 2(Lec: 2)