MKT 270 - Market Info & Consumer Analy

Market information and its use in understanding consumer behavior will be the focus of this course. Specific market research techniques and sources of marketing information will be studied. The application of this information to determine how consumers select, purchase and use products and services will be integrated throughout this course.

Co-requisites: NONE

Prerequisites: MKT 101

Credits: 3(Lec: 3)