MKT 210 - Marketing Planning & Mgmt

Serves as a capstone course to allow the student to apply marketing skills acquired in previous coursework toward the preparation of a complete marketing plan. Working in teams, students will research and develop a complete marketing plan, which includes an industry and market analysis, preparation of a market strategy and presentation of the marketing plan.

Co-requisites: NONE

Prerequisites: MKT 101

Credits: 3(Lec: 3)