Jul 09, 2020  
2018-19 College Catalog 
2018-19 College Catalog [ARCHIVED]

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MKT 111 - Entrepreneurial Marketing

Introduction to sales, customer service, and promotional strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of business promotional methods and timing. Design of an individual marketing promotion plan. Planning and delivering quality customer service. Manage stakeholder relationships.

Co-requisites:  NONE

Prerequisites:  NONE

Credits: 3(Lec: 3)

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