Sep 17, 2019  
2018-19 College Catalog 
    
2018-19 College Catalog [ARCHIVED]

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MKT 125 - Personal Selling


Examines the principles of selling, with emphasis on practical application through student sales demonstrations, promotional activities and case studies. Includes a comprehensive study of product knowledge, the handling of objections and closing techniques. Studied in detail are customer relations, consumer buying motives and sales problems that arise in business. Supplemental materials are distributed to acquaint students with the current sales and marketing environment, its challenges and opportunities.

Co-requisites: NONE

Prerequisites: NONE

Credits: 3(Lec: 3)



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