Oct 22, 2019  
2019-20 College Catalog 
    
2019-20 College Catalog

Marketing and Sales Technology Information


The Marketing and Sales program is designed to assist students in gaining the necessary knowledge and competencies to succeed in an entry-level sales or marketing position or be promoted to a higher-level management position in the field of marketing and sales.  This program focuses on understanding and satisfying consumer needs and highlights the marketing firm’s environment and influence.


Department of Business Technologies

Administration  

Toledo Campus  

Phone

Email

Dr. Michael Pfahl, Dean

Heritage Hall 106Y (567) 661-7270     michael_pfahl@owens.edu

Libby King, Chair

Heritage Hall 106M (567) 661-2142 elizabeth_king2@owens.edu

 

Accreditation

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP) through February 15, 2022.  For more information concerning accreditation standards contact the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, Kansas, 66213, phone number 913-339-9356, web address  www.acbsp.org.

 

Student Learning Outcomes

Student will be able to:

  • Describe the marketing concept and apply it by creating a marketing plan.
  • Demonstrate an understanding of the ethical, legal and social responsibilities of a marketer.
  • Design and demonstrate a sales presentation.
  • Demonstrate the ability to develop and maintain customer relationships.
  • Demonstrate the ability to collect market information and analyze the results.
  • Exhibit an awareness of social media and mobile marketing techniques.

Employment Opportunities

Students completing this program are prepared for numerous jobs, including but not limited to:

  • 41-1011  First Line Sup/Mgrs. Of Retail Sales Workers
  • 41-1012  First Line Sup/Mgrs. Of Non-Retail Sales Workers
  • 41-401x  Sales Representatives:  Wholesale and Manufacturing
  • 41-3031  Sales Agents, Financial Services
  • 41-3021  Insurance Sales Agents
  • 41-2031  Retail Salespersons

This information is available at JobsOhio Network - Northwest Ohio, ohiolmi.com/proj/OhioJobOutlook.htm

Transfer Information

Students who wish to transfer to a four-year program in Marketing and Sales should consider the Business Transfer Concentration, AS (Owens Code: BUTC) .  The  associate of science degree program provides the basic curriculum needed for the first two years of a bachelor’s degree in business.  This program is transfer-oriented and is ideal for aspiring business students who intend on transferring from Owens Community College to a college or university setting.